Translating brands into experiences.
As a design leader, I've grown to ask a lot of questions.
I ask to build connections, to deepen understanding, and to challenge assumptions. Questions inspire deeper thought—they help unravel the "why" behind every decision and force us to evaluate the process which brought us here.
Initially drawn to design over 10 years ago, I was intrigued by the opportunity at the intersection of anthropology and creativity. Being able to weave together these two schools of thought to create experiences that enrich the eyes, fingertips, and minds of many is empowering.
With the help of some very talented collaborators, I've played a role in launching visions, brands, products, and systems for some of the most culturally impactful organizations that exist today. Currently I lead the brand design team at Uber, focused on building stronger connections between our brand and products.