Building on the success of Rippling's first foray into trade shows in 2023, the team re-engaged with experiential design agency HUSH to develop a new approach aligned to the 2024 brand campaign, the Rippling effect.
Armed with customer insights from 2023, HUSH and the internal Brand Studio team designed an experience with an engaging centerpiece and clear paths towards demos, discussions, and customer content.
A ripple effect can be experienced from all directions, as does an effective exhibition in a crowded auditorium. We developed a floor plan that could be entered and exited from any direction, with a centerpiece that radiates outward into supporting content and demo stations.
01 Swag game
At the center of the experience is a swag game that brings to life the Rippling effect. A single push of the Rippling app icon launches an immersive visual and auditory experience that transforms the entire booth. Plus, you win a prize.
02 Customer stories
Surrounding the booth are customer stories, highlighting stories of impact and transformation from real Rippling customers.
03 Demo stations
Demo stations are armed with sales people, ready to engage interested prospects. When idle, a comprehensive product overview plays on loop.
04 Theater
A large theater area provides a flexible space for group demos and speaker sessions. When not in use, the screens function as an impactful brand moment supported by customer testimonials.
brand STUDIO
PARTNERS