UCSF

One of the top five hospitals in the nation, UCSF Health focuses on specialty and critical care patients—individuals dealing with incredibly rare or chronic illnesses. With this in mind, the Huge team designed an experience focused on clarity, medical innovation, and most importantly, humanity.

2-goals
4-users
3-ucsfinsights
3-journey
4-principles
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6-find-your-doctor
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8-guide
10-locations
11-cards

huge

Creative Direction
Chris Huban

ACD
Dan Schwer

UX Lead
Joan Winter

Design Lead
August Kreowski

Interaction Design
Molly Garber

Production Design
Jesus Arley Valencia

Strategy
Carrie Ko

Content
David Cohen

Engagement
Emily Hopp & Dani Whitlock

ucsf

VP Marketing & Brand
Rob Odum

Director Digital Strategy & Marketing
Paula Motte

Director Digital Marketing
Diana Silva

Executive Director Digital Comms
Louise Chu

Director Digital Experience
Patrick McMahon

Digital Design
Millie Tovar