Uber beacon
Beacon is the first in-car communication device released by Uber. As a gift to drivers who have achieved a certain level in the Uber Pro loyalty program, beacon is designed to improve the lives of drivers by providing important information and addressing key pain points.
By using the existing driver journey as a starting point, we developed a beacon journey spanning from announcement and installation to starting a trip and ending the day. Through two rounds of in-person user testing, we listened and refined an experience that prioritizes driver needs. With deliverables spanning CRM, web, product, packaging, and the beacon itself, we created a consistent narrative about improving the driver experience from the first push notification to the last drop off of the day.
brand
Industrial Design Direction
Monina Dolan
Experience Design Direction
Dan Schwer
Packaging Design
Braz de Pina
Motion Design
Bryan Cobonpue & Andy Mai
Product Design
Karen Chiu
Typography
Erik Gomez & Braz de Pina
Renders
Laundry
product