Design for people.
For over a decade, I’ve crafted experiences made for people. People who need to book an appointment with their doctor, who need to send money to their children for rent, who live in fear of deportation, and millions more who are trying to navigate a world of complexity.
In building experiences and teams, the fundamental focus is the same. People who want to innovate, who want to be challenged, who want to grow and impact the world.
Innovative and impactful experiences are made when teams are empowered to question assumptions, uncover the blindspots, find inspiration in the edge case, and most of all, design for people.
Cannes Lions (x2)