Alexa Product Vision
Amazon Echo is the first fully voice-enabled device designed for the home. Surprised by its initial success, Amazon asked MM to completely reimagine the less-considered companion app. Through ethnographic research, we identified an opportunity to deepen connections between family members and provide much needed utility when voice control becomes cumbersome.
MM
Creative Direction
Tyler Moore & Peter Markatos
Design
Dan Schwer
Strategy
Cris Valerio
amazon