Alexa Product Vision

Amazon Echo is the first fully voice-enabled device designed for the home. Surprised by its initial success, Amazon asked MM to completely reimagine the less-considered companion app. Through ethnographic research, we identified an opportunity to deepen connections between family members and provide much needed utility when voice control becomes cumbersome.

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MM

Creative Direction
Tyler Moore & Peter Markatos

Design
Dan Schwer

Strategy
Cris Valerio

amazon

Director Amazon Design
Marc Hinshaw