Dan Schwer

Creative Direction + Design


What makes an image visually and emotionally compelling? Neon uses an algorithm to analyze millions of images, videos, and live feeds for key principles that lead to the highest click rates on the web.

How It Works

To explain the science behind the algorithm, we developed an animated sequence to fully articulate the process and aid understanding.


Tyler Moore, Peter Markatos

Creative Directors

Dan Schwer

Art Director

Michael Ater

Visual Designer